“Graphic” Commercials: Is this a thing ? ?

I’m sure many of you remember the California Raisins singing and dancing into our living rooms back in 1980s.  It was clever marketing, indeed !

Some drug companies, I’ve noticed are beginning to use animated characters (see link):


I’m beginning to see more companies using some type of animation or graphics to promote their brand:

Is this a new trend?  Has the rising cost of producing commercials using actors driven companies to consider animated or graphic images to promote their products?  If a company is concerned about cutting costs, will that at some point affect the quality of the product long term?




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