I’m sure many of you remember the California Raisins singing and dancing into our living rooms back in 1980s. It was clever marketing, indeed !
Some drug companies, I’ve noticed are beginning to use animated characters (see link):
I’m beginning to see more companies using some type of animation or graphics to promote their brand:
- Anoro http://www.ispot.tv/ad/7F8P/anoro-air-filled-world
- Payless Shoes
Is this a new trend? Has the rising cost of producing commercials using actors driven companies to consider animated or graphic images to promote their products? If a company is concerned about cutting costs, will that at some point affect the quality of the product long term?