Brilliance or Bogus?


Spirit airlines pride itself on low-cost flights and now offer text to book to its customers https://www.cnbc.com/2019/08/26/spirit-airlines-wants-travelers-to-book-and-change-flights-by-whatsapp.html.

So, does anyone else see an issue with this? I haven’t flown with Spirit (anywhere) but installing a third-party app to book my flight doesn’t make sense when I could call or here’s a novel idea, build a Spirit airlines app to book directly. Am I missing something here?

image credit: Gary Hershorn

Do you see American, Jet Blue or United offering WhatsApp to book a flight? If they did, would you be interested?

I don’t know how I feel about this but I’ll keep pondering, until next time.